Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at lucepizza-eat.rest, place orders online, sign up for our loyalty programs, or otherwise interact with our food services. We are committed to protecting your privacy and handling your personal data in a transparent, responsible, and lawful manner in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with this policy, please discontinue use of our website and services immediately. We encourage you to revisit this page periodically, as we may update this policy from time to time to reflect changes in our practices or applicable laws.

1. About Us

Pizza Luce is a food service company operating in the United States. We offer a range of pizza and food products through our website, in-store dining, takeout, and delivery services. Our contact details are as follows:

For all privacy-related questions, requests, or concerns, please direct your communication to us via the email address listed above.

2. Scope of This Policy

This Privacy Policy applies to all individuals who interact with Pizza Luce's digital and physical touchpoints, including but not limited to:

• Visitors to our website at lucepizza-eat.rest
• Customers who place online food orders
• Individuals who create user accounts or loyalty program memberships
• Subscribers to our email newsletters and promotional communications
• Individuals who contact our customer support team
• Users who interact with us on social media platforms
• Participants in contests, surveys, or promotional campaigns we conduct

This policy does not apply to third-party websites, applications, or services that may be linked to or from our website. We encourage you to review the privacy policies of any third-party platforms before providing them with your personal information.

3. Information We Collect

We collect various types of information depending on how you engage with our services. The categories of personal information we collect are described below.

3.1 Personal Identification Information

When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery addresses
• Date of birth (for age verification and birthday rewards)
• Username and password (for account holders)

3.2 Payment and Transaction Information

To process orders and payments, we collect:

• Credit or debit card details (processed securely via third-party payment processors; we do not store full card numbers)
• Billing address
• Order history, including items purchased, quantities, dates, and amounts paid
• Transaction confirmation numbers
• Gift card or promotional code usage data

3.3 Usage Data and Online Activity

When you visit our website, we automatically collect certain technical and behavioral information, including:

• IP address
• Browser type, version, and language settings
• Operating system and device type
• Referring URLs and exit pages
• Pages viewed and time spent on each page
• Clicks, scrolls, and navigation paths
• Search queries entered on our website
• Date and time of your visit

3.4 Device Information

We may collect technical information about the devices you use to access our services, including:

• Device identifiers (such as advertising IDs)
• Mobile network information
• Screen resolution and display settings
• Hardware model and firmware version

3.5 Location Data

With your permission, we may collect precise or approximate geolocation data to provide location-based features such as finding the nearest Pizza Luce location or enabling delivery services. You may disable location sharing through your device settings at any time, though this may limit certain features.

3.6 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar technologies to collect information about how users interact with our website. For detailed information about our use of cookies and tracking tools, please refer to Section 9 (Cookie Usage) of this Privacy Policy.

3.7 Communications and Feedback

When you communicate with us — whether through email, our contact form, live chat, or social media — we collect:

• The content of your messages and attachments
• Your contact details as provided
• Records of complaints, compliments, and support requests
• Survey responses and review submissions

3.8 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (if you log in using a social account or interact with our social media pages)
• Third-party delivery platforms and food ordering aggregators
• Marketing and analytics partners
• Fraud prevention and identity verification services

4. How We Use Your Information

Pizza Luce uses the personal information we collect for a variety of legitimate business purposes. Specifically, we use your data for the following reasons:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling online and phone food orders
• Managing delivery logistics and tracking shipments
• Creating and managing your customer account
• Sending order confirmations, receipts, and status updates
• Administering loyalty rewards programs
• Processing refunds, returns, and complaints

4.2 Marketing and Promotional Communications

• Sending you promotional emails, special offers, and newsletters (with your consent or as permitted by law)
• Personalizing your experience with tailored product recommendations
• Delivering targeted advertisements on our website and third-party platforms
• Conducting contests, sweepstakes, and promotional campaigns
• Sending birthday rewards and anniversary promotions

You may opt out of marketing communications at any time. Please see Section 11 (Your Rights) for details on how to exercise this right.

4.3 Analytics and Website Improvement

• Analyzing website traffic and user behavior to improve the functionality and content of our website
• Monitoring the performance of our digital services
• Conducting A/B testing and user experience research
• Identifying trends and generating business insights
• Troubleshooting technical issues

4.4 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from government and law enforcement authorities
• Enforcing our Terms of Service and other legal agreements
• Detecting, investigating, and preventing fraudulent transactions or unauthorized access
• Protecting the safety of our customers, staff, and the public

4.5 Customer Support

• Responding to your inquiries, questions, and feedback
• Resolving disputes and managing complaints
• Providing technical support for account-related issues

5. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties for monetary compensation. However, we may share your information with carefully selected third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business and delivering our services. These include:

• Payment processors – to securely handle your financial transactions
• Delivery and logistics partners – to fulfill your food orders
• Email and SMS marketing platforms – to send you communications
• Cloud hosting and data storage providers – to store and manage data securely
• Website analytics providers (e.g., Google Analytics) – to help us understand website usage
• Fraud prevention services – to detect and prevent unauthorized activities
• Customer support tools – to manage and respond to your inquiries

All service providers are required to handle your personal information in accordance with our instructions and applicable privacy laws. They are prohibited from using your data for their own independent purposes.

5.2 Legal Requirements

We may disclose your personal information if we believe, in good faith, that doing so is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests by public authorities, including law enforcement agencies
• Enforce our legal rights or defend against legal claims
• Protect the personal safety of any individual or the public
• Prevent or address fraud, security, or technical issues

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring or successor entity. We will notify you of any such change as required by applicable law, and you will retain all rights over your data as described in this policy.

5.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes. This data does not constitute personal information under applicable privacy law.

6. Data Security

Protecting your personal information is a priority for Pizza Luce. We implement a range of technical, administrative, and physical security measures designed to safeguard your data against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

6.1 Technical Measures

• Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption for all data transmitted via our website
• Encrypted storage of sensitive personal and payment information
• Firewalls, intrusion detection systems, and network monitoring tools
• Regular vulnerability assessments and penetration testing
• Access controls and multi-factor authentication for internal systems

6.2 Administrative Measures

• Role-based access controls limiting staff access to personal data on a need-to-know basis
• Employee training on data privacy, security protocols, and responsible data handling
• Confidentiality agreements with employees and contractors who handle personal data
• Data privacy impact assessments for high-risk processing activities

6.3 Physical Measures

• Secured physical premises and server facilities
• Restricted access to areas where personal data is stored or processed

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

Upon expiration of the applicable retention period, we will securely delete, anonymize, or destroy your personal information in accordance with our internal data disposal procedures.

8. Children's Privacy

Pizza Luce does not knowingly collect, solicit, or process personal information from individuals under the age of 18. Our website and services are not directed toward children, and we do not intentionally market to minors. If you are under 18, please do not use our website or provide any personal information to us.

If we become aware or have reason to believe that we have inadvertently collected personal information from a child under the age of 18, we will promptly take steps to delete such information from our records. Parents and legal guardians who believe that their child may have provided us with personal information should contact us immediately at [email protected] so that we may take appropriate action.

Our data collection and processing practices comply with the Children's Online Privacy Protection Act (COPPA), which governs the online collection of personal information from children under the age of 13 in the United States.

9. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. Below is a summary of how we use these technologies.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for the website to function correctly and cannot be switched off. They are typically set in response to actions you take, such as logging in, adding items to your cart, or filling out forms.
• Performance and Analytics Cookies: These cookies allow us to count visits and analyze traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most or least popular.
• Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and order history.
• Targeting and Advertising Cookies: These cookies are set by our advertising partners and may be used to build a profile of your interests and show you relevant advertisements on our website and other platforms.

9.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most web browsers allow you to control cookies via their settings preferences. Please note that disabling certain cookies may affect the functionality of our website and limit your ability to use certain features. You may also opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance's opt-out tool.

For more detailed information about the specific cookies we use, their purpose, and how long they remain active, please refer to our dedicated Cookie Policy available on our website.

10. International Data Transfers

Pizza Luce is based in the United States and primarily processes personal information within the United States. However, some of our third-party service providers and technology partners may be located in or operate from countries outside the United States. When we transfer your personal information internationally, we take appropriate steps to ensure that your data receives an adequate level of protection in accordance with applicable laws.

Such safeguards may include the use of Standard Contractual Clauses (SCCs), data processing agreements requiring equivalent privacy protections, or ensuring that the recipient country has been deemed to provide an adequate level of data protection.

By using our services, you acknowledge and consent to the potential transfer of your personal information to countries outside of your country of residence, where data protection laws may differ from those in your jurisdiction.

11. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. Pizza Luce is committed to honoring these rights and providing you with a straightforward process to exercise them.

11.1 California Residents – CCPA/CPRA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to certain purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights, including by denying goods or services, charging different prices, or providing a different level of quality.
• Right to Data Portability: You may request a copy of your personal information in a portable, structured, and machine-readable format.

11.2 General Privacy Rights (All Users)

Regardless of your state of residence, we provide all users with the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete personal information.
• Deletion: Request the deletion of your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from our marketing and promotional communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
• Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

11.3 How to Submit a Privacy Request

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]

We will verify your identity before processing your request to ensure that we do not disclose, delete, or modify information belonging to another individual. We may ask you to provide certain identifying information such as your name, email address, and order history to confirm your identity. We will respond to verified requests within 45 days, extendable by an additional 45 days where reasonably necessary and with prior notice to you.

You may also designate an authorized agent to submit a privacy request on your behalf. In such cases, we may require written proof of the agent's authorization and may verify your identity directly with you.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services — including social media platforms, food delivery aggregators, and payment gateways. Please be aware that these third-party services have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party services you access through links on our website.

Our inclusion of a link to a third-party website does not imply any endorsement, approval, or control of that site's content or privacy practices.

13. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to have your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT signals. If you have concerns about being tracked online, we encourage you to review your browser settings and adjust cookie preferences as described in Section 9.

14. Marketing Communications

With your consent, or where otherwise permitted under applicable law, we may send you promotional emails, SMS messages, and push notifications about our menu offerings, special deals, loyalty rewards, seasonal promotions, and new store openings.

How to Opt Out: You can opt out of receiving marketing communications from us at any time by:

• Clicking the "Unsubscribe" link in any marketing email we send you
• Replying "STOP" to any promotional SMS message
• Adjusting your communication preferences in your account settings
• Contacting us at [email protected]

Please note that even if you opt out of marketing communications, we may still send you transactional and service-related messages (e.g., order confirmations, account updates, and security notifications) that are necessary for the operation of our services.

15. Complaints and Regulatory Authorities

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable privacy laws, we encourage you to contact us first so that we can attempt to resolve your concern:

• Email: [email protected]

We take all privacy complaints seriously and will respond to your inquiry within a reasonable timeframe.

15.1 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response or believe that your privacy rights have been violated, you may have the right to file a complaint with the appropriate data protection authority in your jurisdiction. In the United States, relevant authorities and resources include:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws and investigates unfair or deceptive practices, including privacy violations. You may file a complaint at www.ftc.gov/complaint.
• California Privacy Protection Agency (CPPA): California residents may file a complaint with the CPPA, the agency responsible for enforcing the CCPA/CPRA. Visit cppa.ca.gov for more information.
• State Attorney General Offices: Many U.S. states have Attorney General offices that handle consumer privacy complaints. Visit your state's official government website for contact information.

16. Legal Basis for Processing (FTC Act Compliance)

Pizza Luce processes personal information in compliance with the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices in commerce. We are committed to transparency in our data collection and use practices and do not engage in deceptive, coercive, or manipulative data processing. Our data practices are governed by the following principles:

• Transparency: We clearly inform you about what data we collect and how it is used.
• Choice: We provide you with meaningful choices about how your data is used, particularly for marketing purposes.
• Data Minimization: We collect only the information necessary to fulfill the purposes described in this policy.
• Security: We implement appropriate safeguards to protect your personal information.
• Integrity and Access: We take reasonable steps to ensure the accuracy of your personal information and provide mechanisms for you to access and correct it.

17. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or technological developments. When we make material changes to this policy, we will:

• Post the revised policy on our website with an updated "Last Updated" date
• Send an email notification to registered account holders where required by law
• Display a prominent notice on our homepage for a reasonable period

Your continued use of our website and services after the effective date of any revised policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

18. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please do not hesitate to contact our privacy team using the following details:

We are committed to resolving any privacy concerns promptly and in good faith. We aim to respond to all privacy inquiries within 30 business days of receipt.

This Privacy Policy was last updated on May 20, 2026, and is effective as of the same date. © 2026 Pizza Luce. All rights reserved.